Hello, Instagram-geek! Have you ever heard the phrase, "Timing is everything?" Well, on Instagram, it's more than a saying - it's a golden rule! If you want to know when your audience is most active, grab a comfortable seat and we'll unravel this mystery together. Knowing when your audience is most active can make the difference between a post that soars and one that snoozes.
The importance of timing should be grasped before we get into the specifics: Posting when your audience is active will result in more likes, comments, and shares. Boosted Discoverability: Active hours = peak algorithm performance. Your post is more likely to appear on Explore. Regular posting can set expectations for your audience. They'll eagerly await your content!
If you're in New York, but the majority of your followers are in Sydney, you should post at their peak times. You can tell when your followers are online based on their age, profession, and habits. For example, students may check Instagram during lunch breaks, while working professionals may do so after work. Throughout the day, quick stories or images may get traction, but longer IGTV videos may do better in the evening.
It's important to tailor posting times to your unique audience, but there are some generally accepted "hot times":
The early bird catches the worm! Many people check their phones as soon as they wake up on weekdays (6-8 am).
During lunch breaks (11 am-1 pm), many people enjoy a quick scroll.
Evenings (7-9 pm): People often spend time on social media after dinner
Saturdays are good for engagement between 11 am and 1 pm, but Sundays are a bit slower, with peaks around 10 am and lesser activity in the evenings.
How about pinpointing the best times for your specific audience based on general peak times? If you have an Instagram Business or Creator account, look at the 'Audience' tab to see when your followers are most active. Experiment with different posting times over several weeks and note how engagement levels change. Ask your followers when they prefer to see your content through polls or direct messages.
You might feel challenged if your audience is geographically diverse. Here are some tips:
Consider posting twice - catering to both the East and West time zones, for example. Tease your main post in stories so global audiences know when to check your profile. With tools like Later or Buffer, you can schedule posts so you can cater to all time zones.
Engage your audience with quality, relevant, and consistent content, not just during peak times. Ensure there is a decent gap between posts, even if you are posting for multiple time zones. Engage Your Followers: Posting is only the first step. Respond to comments, engage with followers, and keep the conversation going.
While timing sets the stage, it's your content that shines in the spotlight when you find the best times to post. I wish all the aspiring Instagram icons out there the best of luck with their posts and their engagement. �